Volume 3, Issue 4 (winter), 2014

Introduction

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The impact of sustainable development knowledge on competitiveness of organizations

Dalia Štreimikienė, Rasa Aksamitauskaitė & Neringa Sutkutė

6

The application of international standards in the library system of the Republic of Azerbaijan

Aybaniz Aliyeva-Kengerli & Nigar Kh. Babakhanova

17

Electoral campaigns and marketing strategy – the case study of Karel Schwarzenberg’s campaign

Miloš Gregor & Anna Matušková

24

Apple & Google: a comparative analysis of marketing approaches and strategies

Ashley Wouters

31